When a marketing analyst is projecting the effects of TV, Internet & other mass media on his companies sales he needs to think BIG PICTURE.
It's not just the numbers of members of this board that Rossi needs to think about, that's the tip of the marketing iceberg as you say, but rather the number of people who may or may not be members that are considering buying Braztech products and are GOOGLING for a bit of brand track record history.
Entitlement has more components than the strictly legal aspect. The strictly business approach to corporate ethics & business practice can and is mitigated each & every day and the effect varies exponentially with the number of people who might be offended by a particular action. That's why alcohol and tobacco products will never be banned even though the proven & documented harmful effects to society are omnipresent & horrendous. If I as an individual manufactured and sold a product I knew was harmful and people died as a result I'd rot in jail yet Rothmans & Seagrams does exactly that each & every day. Why the dichotomy?...... because the smoking & drinking lobbies are huge and they feel that they are ENTITLED
to smoke & drink.
As I said before if FORD was bought by say a Chinese company and issued a company policy statement that from now on "old" FORD vehicle warranties are null & void as Braztech did with the Amadeo guns that would fly like a lead zeppelin and the legislators/bureaucrats/judiciary would ignore the legal "niceties" & quash the policy like a bug on a windshield.
If enough people were vociferous enough in their complaints in a manner that resulted in a negative media splash the company would back off on the offending policy. I'm not asking for free warranty service or free parts but just to be allowed to purchase parts at a fair market price for products bought in good faith as are you guys with your Braztech rifles.
Corporations don't like it but there ARE moral ENTITLEMENTS that can and do mitigate what companies would prefer to be purely legal arguments. Companies acquiesce to these entitlements each & every day to shut people up. Companies are amoral (I didn't say "immoral".....there's a big difference) entities for sure but they are sensitive to media publicity & bad PR that can affect their bottom line. I have been party to situations in my profession where the almighty board of directors
has in the face of a publicity backlash instructed the CEO and company executive to "make this right and make it go away".
In lay-persons jargon , IF YOUR A CORPORATION AND YOU PEEVE ENOUGH PEOPLE OFF YOU CAN'T HIDE BEHIND LEGAL RED TAPE.
Right now Braztechs lack of ethics in regards to the restricted (essentially NO) parts policy is peeving a lot of their potential customer base off and if they're smart and want to stay in business they'd better do something about it even though they are perhaps according to the letter of the right entitled to persue their current policy. For amoral companies the LAW OF THE BOTTOM LINE
supersedes and takes priority over everything and anything else.
Winchester & GM thought they could ignore the above principles and what are they now
........RUMPS of their former corporate selves.